Lists Are Dead. Long Live the Blog Tree.

The Blog Tree infographic by Eloqua and JESS3 — It’s All About Revenue.

Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks. CEO demanding to see more tweets? Cobble together an obvious list of Twitter tips. CMO clamoring for more inbound links? Have an intern create list of “must-read” bloggers. In other words,their need becomesyour content.

But the world is catching on. People are beginning to distinguish self-serving techniques designed to induce a behavior (link, tweet, comment) favorable to thepublisher from meaningful content created to entertain, inform or inspire. Content marketing is becoming a meritocracy, which is why Eloqua is thrilled to have produced the mostaward-winning content in our industry.

When it comes to cataloging top blogs, lists are dead. Cause of death: “Content Rules” (quickly becoming the bible of content marketing), byAnn Handley andCC Chapman. Handley and Chapman urge marketers to surprise their audience and “re-imagine” their content. Ain’t nothing surprising or imaginative about having an intern drop URLs in a (corporate branded) spreadsheet.

And here it is (click to enlarge):

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DAM News Staff