In the market for a Digital & Media Asset Management system? Thinking about divorcing your current vendor? Looking for a better way to manage your brand assets, and wondering if there's an online dating site that will allow you to use the perfect algorithm, matching your needs to the best possible solution? This session is for you.
Rather than selecting a new technology based on a ratings spreadsheet or whom your boss plays golf with, we'll look at a better path toward selecting DAM technology. You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you. Led by Irina Guseva from The Real Story Group, a buyer-focused, vendor-independent research consultancy, this session will deal the straight dope on pitfalls to avoid and solid paths to follow.