Business Innovation Expert Soren Kaplan to Keynote Digital Asset Management Conference

Presentation Kicks Off Two Days of Expert-Led Sessions and Discussions

Createasphere, the leading community builder uniting business leaders, asset managers, emerging technology providers and thought leaders working in entertainment and media, has named corporate innovation expert Soren Kaplan as its keynote speaker on the opening day of its Digital Asset Management Conference, February 27, 2013, in Beverly Hills. 

Kaplan is the author of the Wall Street Journal bestselling book “Leapfrogging” ( As the founder of the Leapfrogging Alliance, he works with companies including Disney, Cisco, PayPal, Kimberly-Clark, Colgate-Palmolive, PepsiCo, Philips, Medtronic, Roche, and numerous other global firms. Soren previously led the internal strategy and innovation group at Hewlett-Packard (HP) during the roaring 1990’s in Silicon Valley and was a co-founder of iCohere, one of the first web collaboration platforms for online learning and communities of practice. He is an Adjunct Professor within the Imagineering Academy at NHTV Breda University of Applied Sciences in The Netherlands and sits on the advisory boards of several start-ups including Glyder and Famtivity. He has been quoted, published, and interviewed by FastCompany, Forbes, CNBC, National Public Radio, the American Management Association, USA Today, Strategy & Leadership, and The International Handbook on Innovation, among many others. 

Kaplan’s presentation at the conference, “Leapfrogging to Breakthrough Innovation,” will provide attendees with inspiration and guidelines to leverage market trends, co-create solutions with customers and embrace uncertainty to shape their future. Through a highly interactive presentation, he will highlight the counterintuitive strategies required for disrupting organizational mindsets in order to create disruptive innovations that positively surprise the market. 

Kaplan’s keynote kicks off two days of expert-led panel discussions and seminars surrounding issues and innovations in asset management. Notable sessions include :

  • Leveraging the Digital Experience to Expand Your Brand
  • Marketing and Your Content Strategy
  • Translating Big Data to Action
  • Workflow in the Cloud

Other speakers and presenters include : Steve Cronan, CEO, 5th Kind; David Diamond, Director of Global Marketing, Picturepark; Joseph A. Busch, Founder and Principal, Taxonomy Strategies; Barry Snyder, Founder and Principal Owner, MediaMine; and John Attard, VP of Visual FX, Rebel Alliance.

 “We’re delighted to have Soren as the opening keynoter for the conference,” said Kristin Petrovich Kennedy, president of Createasphere. “His innovative ideas will set the perfect tone for two productive and inspirational days that will provide great benefit to everyone working in asset management.”

For additional information and registration, visit or call (818) 842-6611.

About Createasphere

Createasphere is the premier business development partner for technology enabled entertainment, marketing, and communications organizations. We advance careers and technologies by connecting world-class professionals globally online and in person.

Createasphere was founded in 2001, and over the past decade has grown into a global company that in 2011 produced seventeen events over three continents as well as five websites. Createasphere became part of Diversified Business Communications in 2008, and now drives their entertainment, media, technology strategies and properties division. Currently, Createasphere produces the Entertainment Technology Expos in Los Angeles; the Digital Asset Management Conference in New York and Los Angeles; The DAMMY Awards in New York; the Post Production Master Classes in New York and Los Angeles, the Digital Process Workflow Lab and the online news and content portals and

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DAM News Staff