How Do Successful Media Producers Connect With Modern Audiences?

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You’re a successful media producer. But your audience is distracted, the competition is ferocious and you’re not getting any younger. Also your business is SO old-school – it still pays out, but the budgets for Film and TV are falling and these once thriving business models do not include new technology the audience is so […]

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The Digital Asset Management Conference Experience

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The Createasphere team did a great job putting on a lively and informative DAM conference in New York earlier this month. I gave a seminar about choosing the right words, labels, and categories for navigation and indexing and highlighted some of the common problems that crop up when you work with language and semantics. I […]

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Darren Orange moves from role-playing games to feature filmmaking

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Reactor 88 is an independent production company based near Chicago with a unique focus on creating films based on role-playing game narratives. The company’s first production, InSpectres was released in September 2013 and the team is hard at work on their second film, Dead News Report. We spoke with Darren Orange, CEO of Reactor 88, […]

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Digital Asset Management Conference: How One Agency Tamed the Digital Image Reproduction Monster

Team Detroit, the long-time Agency of Ford Motor Company, produces almost a million product photos each year for the Ford vehicle website and Ford’s various digital properties.  The needs of the site engineering team, the Ford Dealer network, and dozens of 3rd party publishers drive demand.  Size, weight, shape, focal point, and crop are some […]

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