Stunning FS700 raw performance, really impressive!

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I decided to look at some raw clips I shot with the Sony FS700 and R5 recorder. On the Sony booth there was a PMW-F55 with a 50mm f2 Sony PL lens next to an FS700 with the 18-200mm Sony servo zoom and this was attached to the IFR5/AXS-R5 combination for raw recording. This gave […]

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Codex Provides Recording Technology for Douglas Trumbull’s 120 FPS Experimental Short “UFOTOG”

Codex Provides Recording Technology for Douglas Trumbull’s 120 FPS Experimental Short “UFOTOG” 3

Filmmaking pioneer Douglas Trumbull recently used Codex recording technology in the production of UFOTOG, the world’s first high-frame rate (120 fps), stereoscopic 3D film.  Trumbull and his production team at Trumbull Studios employed Codex Onboard S Recorders to capture 4K raw data from a pair of Canon C500 cameras, each shooting at 60 fps.  The […]

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Cine Gear 2013 – The Sony FS700 in the RAW

PVC authors Art Adams and Adam Wilt present the Sony FS700 in the RAW, featuring the new 2K RAW High Frame Rate, and 4K RAW recording solutions. The seminar includes screening of footage and the two provide essential details about the camera and showcase its' capabilities.  Cine Gear 2013 – The Sony FS700 in the […]

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Simplify Asset Management and Drive Monetization

Continuing my thoughts from attending NAB earlier this month, digital asset management continues to increase in relevance as media companies face challenges for distributing content across multiple channels. My business alma mater, HP, entered the space with its acquisition of Autonomy. The Autonomy Virage MediaBin is force to be reckoned with. I was intrigued by […]

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Transmedia Storytelling: What’s in a Name?

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Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better.  The term can mean different things to different people. But for all its limitations, transmedia storytelling also has a larger […]

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