Banner Collective uses Adobe Creative Cloud to produce video content for Stanley Cup Final champs

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If you didn’t already know, hockey teams are a competitive bunch. No sooner had we posted about the LA Kings using Adobe Premiere Pro to edit the Stanley Cup Moments series than we heard from the Chicago Blackhawks. Patrick Dahl, co-founder of the team’s video production company Banner Collective, informed us that his friend Aaron […]

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Using Transmedia to Get to the Truth

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Transmedia has allowed storytelling to evolve to the point that stories are not limited to one perspective or viewpoint.  Rather, because the storytelling process can now involve many different people their ability to accurately tell the story and offer an audience the opportunity to find the “real truth” is being discovered and developed. Discovering this […]

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The Ideal Transmedia Parallel Production Process

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Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated / varied / mysterious / technical'. For many from traditional production processes such as film or TV it can […]

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