What are “Connected Experiences”?

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Movies are dead.  TV as we know it is dead.  Print is dead.  Or at least that’s what everyone in entertainment seems to think.  But we know the truth, right?  None of these media are truly dead.   They’re simply evolving yet again.  Back when VHS tapes went the way of the dodo, surely someone said […]

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After Effects Apprentice Free Video: Adding 3D Lighting to a Scene

After Effects Apprentice Free Video: Adding 3D Lighting to a Scene 2

As we mentioned earlier, we’re sharing the free movies from our latest video course that demonstrates creating an opening title from scratch. We were pleased with our initial results, but felt it was looking a touch flat. This movie demonstrates how we used a single 3D light to enhance the scene and focus the viewer’s […]

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HPA Tech Retreat Wrap-up

HPA Tech Retreat Wrap-up 4

The 2013 HPA Tech Retreat has concluded. In my final report, I offer some observations, look at a few items in the Demo Room, and show Mark Schubin’s post-retreat treat. Observations and Comments 4K and the cloud were in, 3D was out. Sony has apparently had F55 4K cameras in the field for several month, […]

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