Steve Peters Steve began his career as a roller coaster operator, which probably explains a lot. A pioneering force in Alternate Reality Games and Transmedia Entertainment, he has worked on some of the biggest and most successful interactive experiences to date, including the Emmy®-winning interactive web- series Dirty Work for Fourth Wall Studios/Rides.tv, Why So […]
Branded content is a new frontier for the world of Advertising and Marketing. This white paper explores the importance to intelligently devise new ways to tap into fan-culture to engage and strengthen your branding identity in this dynamic, transitory space we live in. Discover how to use the power of storytelling to create salient, content-rich […]
Transmedia has become a big buzzword in the industry over the last few years. Some people prefer to describe transmedia as cross-platform or multi-platform storytelling, interactive or participatory media. Other terms associated with transmedia are convergence, deep or immersive media, experience design, story franchises, world building, integrated media and 360. In some circles the term […]
Read More… from Transmedia: A Merger of Story, Technology and Marketing
Transmedia insiders are striving to break down previously impermeable silos between platforms to develop and produce high-quality experiences with cross-platform properties while still delivering a meaningful message. These panelists will discuss the challenges they face in working across departments and media partners and how they see integration further breaking down these silos. Panelists: Rob Brousseau, […]
Read More… from Reducing the Digital Friction with Transmedia Parts 1-6
At the time of writing Netflix has recently released House of Cards: a 13-part TV show with every episode available from day one of release. Watching House of Cards, it feels as though the script was written with transmedia storytelling in mind: real telephone numbers instead of those 555 numbers, a hashtag mentioned (#GoZoe), text […]
Read More… from House of Cards and the Missed Transmedia Opportunities
As we mentioned last week, we’re sharing the free movies from our latest video course that walks through creating an opening title (and more) for a medical-themed television special. As part of this, we wanted to create a series of vital signs traces to use as graphical elements in the background. However, we didn’t want […]
Read More… from After Effects Apprentice Free Video: Creating Wiggly Lines
There’s a brand new iPad app that we’ve been following for some time that has finally made its way onto the app store. TouchEdit is a $50 app that comes from ACE editor Dan Lebental who is no stranger to editing as he cut a tiny feature film called Iron Man (among others). As soon […]
Read More… from Hands-on with the new TouchEdit NLE for iPad
