Log vs. Raw: The Simple Version

Log vs. Raw: The Simple Version 1

Years ago I wrote an article describing how log encoding works using Sony’s S-Log as an example. Sony’s S-Log2 is coming down the pike in a big way in their F5 and F55, so it seems like an appropriate time for an update. First of all, I should warn you that this is a much, […]

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Hands on with the PROCUTX app for Final Cut Pro X

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If you’ve been around the internet (or social media) in the last few days then you’ve probably heard of PROCUTX. This is an iPad app (iTunes link) that is designed as a control surface for Final Cut Pro X. It’s a gorgeous app that is very well designed. There’s lot of little buttons all over […]

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NIKKOR Celebrates 80th Anniversary

TOKYO – Nikon Corporation celebrates the 80th anniversary of the launch of its NIKKOR photographic lenses this year In commemoration of NIKKOR's 80th anniversary, Nikon hopes to strengthen and increase awareness of the historic and reliable NIKKOR brand with various promotions in 2013. The first step toward achieving this objective is the creation of […]

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HPA Tech Retreat, Fun In The Sun

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In February the Hollywood Post Alliance brings together the top creative and technical experts from  all aspects of the content creation, management and distribution world. Taking place February 18th – 22nd in Indian Wells, California, the 2013 annual HPA Tech Retreat is shaping up to be another world class information fest. Far more intimate than NAB, […]

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Widen Launches DAM Software Integration With ConceptShare

MADISON, WI–(Marketwire – Dec 12, 2012) –  Widen Enterprises has taken a major step to help users of its digital asset management (DAM) software, Media Collective, enhance their marketing workflows. The company has integrated ConceptShare, a web-based creative review and collaboration application, into the DAM offering. “Bringing ConceptShare into the Media Collective mix is going […]

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Why is the VFX business failing? Questions for Scott Ross

Q. Let’s begin with the questions I posed earlier this week. Is what is happening in VFX in 2013 any different than what is happening to any number of industries in western economies as a whole? One big difference is that visual effects facilities providing shots for Hollywood features have exactly six clients. That’s a […]

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