After Effects Script of the Week: MochaImport

After Effects Script of the Week: MochaImport 1

My number one tip for anyone who needs to do tracking in After Effects is to break open the installation of mocha for After Effects (or “mocha AE”) that ships with the application (and has since CS4). Nominally a “planar tracker” used for screen replacements and so on, it can actually be used to track […]

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How Digital Asset Management Can Help Achieve Top Marketing Priorities

DAM helps marketing teams improve ROI, brand consistency and customer satisfaction. Anderson Analytics recently performed a study that measured the importance of various marketing trends to top marketing executives in 2011. The survey showed that the top priorities of the marketing executives are: Marketing ROI, Customer Retention, Brand Loyalty, Positioning/Differentiation, and Branding. Continued at […]

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Gekko to introduce lenslite D-SLR mount at IBC2011

Gekko to introduce lenslite D-SLR mount at IBC2011 2

Gekko Technology, a world leader in LED-based lighting systems for television and film production, announces a new D-SLR mount for its established and successful lenslite. The D-SLR mount allows direct attachment of the lenslite lamphead to Canon 5D, 7D and Nikon D3 cameras. Fixing directly to the base of the camera via the tripod screw, […]

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Virtualization And Storage Must Go Hand In Hand To Achieve Efficiencies

For the past few months, I’ve been heads down talking to our clients about storage refreshes. There have been some technology refreshes, primarily from some product coming up on end of life. However, for the most part, I’ve been consistently hearing the pain that I&O professionals have been suffering, which is from the storage capacity […]

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Personas in User Experience

Creating user personas is a fantastic way to get stakeholders to focus during design and content creation. You’re not just designing or writing for people who like… well, everything… you’re designing for that particular someone who likes to do something particular. I always say, “Ask for what you want and you’ll get it. If […]

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WhiteCap Video Relies on Fujiinon Lens and Image Stabilizer

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With an infusion of fun and adventure in all the work he does, Paul Cronin specializes in high-speed, extreme-condition footage for his company, WhiteCap Video. The shoots for his high-end boat reviews require his keen sense of the elements along with gear that can face the tough conditions of humidity and temperature while capturing steady […]

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