Delivering Return On Marketing – What’s Your ROI?

Delivering Return On Marketing – What’s Your ROI? | B2B Marketing Insider.   What’s Your ROI? What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in […]

Read More… from Delivering Return On Marketing – What’s Your ROI?

NAB 2011: Azden Microphones

We utilized a few different pieces of equipment while interviewing on the NAB floor this year, but the one piece of equipment that we would not have been able to be without was definitely our stellar microphone, graciously provided by Azden Microphones. Azden makes a large variety of microphones, for a variety of cameras. From […]

Read More… from NAB 2011: Azden Microphones

Augmented reality goes beyond gimmicks

BBC News – Augmented reality goes beyond gimmicks. Augmented reality stunt: An angel moves among commuters at London Victoria Station The people at Lynx cannot help but be pleased with the success of their latest deodorant. Their new fragrance has emerged as their second-best-selling variant after just a few months on the market, thanks in […]

Read More… from Augmented reality goes beyond gimmicks

Lowepro Launches New Sport AW Series

Lowepro-Photo-Sport-AWm.jpg

Lowepro unveils an ultra-lightweight, high-performance backpack design, purpose built for adventure-sport athletes who like to go fast and light with their essentials and camera gear. (Petaluma, CA, May 1, 2011) – Lowepro, the leading brand of protective gear for photography equipment and portable electronic devices, launches its Photo Sport AW series of dual-compartment camera backpacks. […]

Read More… from Lowepro Launches New Sport AW Series