Junta42 Content Marketing blog: How Much Should Brands Pay for Content Marketing?. Every brand’s process of creating content is a bit different, but generally you have: The marketing plan The content strategy within the marketing plan The specific tactics (i.e., a blog) within the content strategy An editorial plan for the tactic (the managing editor’s […]
Day: July 30, 2010
DAM Talk 13: Celum part 2
In this edition of DAM Talk, Editor-in-Chief Paul Quigley continues the discussion with celum CEO Michael J. Kraeftner, who explains about the company’s organic growth, DAM implementation, ROI, marketing automation, consolidation, new products and services, and also covers planning and celum’s expansion plans. Related articles by Zemanta celum Introduces Flexible Web-to-Print and Brand Management System […]
Best Practices Exchange 2010: Libraries and Archives in the Digital Era
Best Practices Exchange 2010: Libraries and Archives in the Digital Era. BPE 2010 is open to practitioners in government and university archives and libraries; educators and researchers in the fields of library science, information science, technology, archives, and records management; and product developers working to create systems for managing and preserving digital assets. Attendees will […]
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Email Security in the Cloud: More Secure! Compliant! Less Expensive!
Email Security in the Cloud: More Secure! Compliant! Less Expensive!. Drawing on the findings from multiple benchmark studies on best practices in email security and security software as a service, Aberdeen’s analysis shows that users of cloud-based email security had substantially better results than users of on-premise email security implementations in the critical areas of […]
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The Sony NEX-VG10 — The End of DSLR Video?
Being hailed as the new sheriff in town with aspirations to kick HDSLRs out of the video market, the Sony NEX-VG10 with its interchangeable lenses and larger chip may just herald the end of professional applications of DSLR video. However, a closer examination seems to indicate it may still lack some of the key features […]
Yo, Creative Pros-Apple Doesn’t Love You Any More. Here’s why.
After writing this piece on whether Apple lamed out on the new Mac Pros, I got to thinking more about Apple and where we, as creative professionals lie in their priority list. Read that article for a detailed analysis of how Apple wasn’t aggressive with new technology, was late to market, skipped a bunch of […]
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FilmFellas 8- Webisode 36
The Fellas dive into the Big Q’s of filmmaking- How, Why, When and How much? They discuss having a cinematic look, preferred genres, lighting by committee and the drift toward digital. Zacuto Films presents their first ASC cast with FilmFellas Cast 8: ASC Cinematographers in 5 Webisodes. Starring: Stephen Goldblatt ASC, BSC, (Julie & Julia, […]
Did Apple actually lame out on the new Mac Pros?
Apple rolled out new Mac Pros Tuesday, so of course I wrote about’em. Impressed by the power at first, after the warm fuzzy glow of new Macs wore off, I started noticing some things. Or rather, noticing some things that weren’t there – PCI 3.0, USB 3.0, eSATA, faster FireWire, 10GigE networking, Blu-ray burners, NVIDIA […]
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Innovation and Cinema 4D Part Two: William Dudley on Virtual Sets
In the second and final part of this interview, I chat with visionary production designer William Dudley about the usage of projection and computer generated spectacle in a live setting. (Click here to read and listen to the first part.) […]
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