Avid’s finally taken the action many have been calling for. It’s decided to simplify its product line, dropping Xpress Pro and lowering the price of Media Composer. Details here. The consensus in various forums and mailing lists is that this is another example of too little, too late from Avid. I respectfully dissent. Too late? […]
[Press Release] Avid Unveils “New Thinking” for 2008 First phase of multi-tiered campaign includes simplification of product line, new software pricing, updated support services and new online community resources Tewksbury, Mass, March 17, 2008 – Avid Technology, Inc. (Nasdaq: AVID) today announced that its Video division has unveiled “New Thinking” – a customer-focused campaign designed […]
Read More… from Avid lowers Media Composer price, will drop Xpress
On March 7th, Tim Blackmore and I visited Videofax, a San Francisco camera rental house. Videofax is unique in the area (as far as I know) in having both a RED ONE digital cinema camera and a Sony F23 HDCAM-SR camcorder. Videofax’s Leigh Blicher kindly invited us to come by and take a look, following […]
Multidimensional Knowledge Management: The Rule-ChangingApproach to Improving Customer Experience and Contact CenterPerformance Tuesday, March 18th, 2008 — 11:00 am PT / 2:00 pm ETREGISTER NOW for this complimentary webcast The use of knowledge management (KM) in the contact center can help improve customer experience, service quality, and contact center productivity. However, KM-enabled value creation has […]
The Rise of the Martech! Who is a chief marketing technologist? What is the role of a chief marketing technologist? Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization’s marketing technology. A company may or may not be a “technology” business, but in today’s world it needs to deftly […]
Read More… from Martech – Fix the DNS with the new IP for your SaaS CRM ASAP
My quest for digital truth took me to a little known corner of the world, a private spot where there are three mountains known as The Gains. The middle one, Green Gain, is considered the most stable, and that was where I sought the Guru of all Digital Media. After a long hike through windy […]
Context: Adam shot some RED footage on Friday 7 March, as part of a camera comparison, and took the raw files home to play with. Art shot a quick test with the same camera six days later. The following email conversation ensued… ART …Sorry I couldn’t make it, I launched into testing a RED ONE […]
(now with an example at the bottom)Encore CS3, Premiere Pro’s trusty DVD authoring sidekick has a few new tricks up its sleeve to help give you a competitive edge. I’ll talk more about high definition Blu-ray disc authoring in another post. This post is for those of you in the traditional video workflow who want […]
Read More… from Creating interactive web video with a tool you already know and use.
Rolling_Green_Bars500.mov I was shooting some exposure tests with a RED and I turned my tungsten reference light off to look at something on the camera. I noticed green roll bars crawling up the monitor, and quickly figured out that it was the rolling shutter interacting with the overhead cool white Ace Hardware fluorescents in the […]
Street theater at its best [youtube=http://www.youtube.com/watch?v=jwMj3PJDxuo] […]
